The Business Spotlight is an initiative by Double A Solutions to help connect businesses to other businesses. The goal is to help others expand their networks and gain an understanding of how others are utilizing their tech strategy to find success in their markets.
Watch or listen to this week’s Everyday Business Solutions audio feature of the Business Spotlight to hear our conversation with Karrie Brock from FastSigns. Keep scrolling to read our synopsis of the conversation.
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Episode Transcript:
About FastSigns:
FastSigns, a locally owned and operated franchise with two locations in the Toledo Area owned and operated by Karrie Brock, a hard-working and passionate local. FastSigns was established in 1985 and Karrie’s business joined as a franchise in 2010, though they’ve been running and operating since 1997.
FastSigns is a branding and signage company able to work both in the B2B space and the B2C. Being part of the franchise allows them to better market their business, reach better resources, and have continued support to help sustain themselves and grow long-term. This is allowed to spend more time on the business itself and strengthening its offerings to its customers.
FastSigns doesn’t just create signs (unless, of course, that’s what the customer wants). They also work to help brands communicate and tie together all of their branding efforts. They do anything from small yards, room decals, all the way up to the big signs in order to work closely with their customers and be a one-stop solution for all their needs.
Their Tech Strategy:
At the forefront of Karrie’s FastSigns tech strategy is their team’s communication and efficiency. Keeping these in mind, whether they’re looking at technology to produce their products or software systems to aid their internal processes, everything must aid in what they’re in business to do, delivering signs fast, and be good for the customer and the team.
Their repertoire of tools includes, but is not limited to Aline Phone Systems, a texting platform, a versatile CRM that incorporates easy payment and tracking, Slack, and Google Suites. Their systems revolve around live-updates and cloud-based communication, which have aided in allowing the business to be on-the-go, connecting two offices (one in Maumee and one in Toledo), and standing against the economic difficulties of COVID-19.
Their Products/Services:
COVID-19 Signs
- Contact Free
- Curbside Service
- Delivery/Take Out
- Germ Prevention
- Medical Safety
- Safety Screens & Shields (PPE)
- Service Hours
- Social Distancing Signage
Printing & Mailing
- Business Cards
- Direct Mail
- Letterhead
- Printed Posters
- Sales Collateral
- And More
Promotional Products
- Promotional Clothing & Wearables
- Promotional Giveaways
- Promotional Inflatables
- Promotional Writing Instruments
- Recognition & Awards
- And More
Point of Purchase
- Banner & Flags
- Floor Graphics
- Menu Boards
- Point of Purchase Posters
- Standees & Cutouts
- And More
Interior Décor
- Image Glass
- Prints & Fine Art
- Vinyl Lettering
- Wall Graphics
- Window Shades
- And More
Exhibits and Displays
- Banner Stands
- Customer Displays
- Event & Display Counter Graphics
- Pop-Up Displays
- Trade Show Displays
- And More
Signs, Banners, and Graphics
- Decals, Labels, & Stickers
- Electrical Signs
- Regulatory Signs
- Vehicle Graphics
- Wayfinding & Directional Signage
- Yard & Site Signs
Digital Signs, Message Boards, & Displays
- Digital Display Board
- Digital Kiosks
- Digital Menu Boards
- Interactive Digital Signage
- LED Displays
- And More